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	<title>Valley Forward Association Blog</title>
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	<link>http://valleyforward.org/blog</link>
	<description>Our Environmental Legacy, Your Sustainable Future</description>
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		<title>THE INTERSECTION OF LAND USE: TRANSPORTATION</title>
		<link>http://valleyforward.org/blog/2012/04/the-intersection-of-land-use-transportation/</link>
		<comments>http://valleyforward.org/blog/2012/04/the-intersection-of-land-use-transportation/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 19:20:57 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Green Building]]></category>
		<category><![CDATA[Livabiilty Communities]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Transportation/Air]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[federal funding]]></category>
		<category><![CDATA[mixed-use]]></category>
		<category><![CDATA[multi-modal]]></category>
		<category><![CDATA[Peoria]]></category>
		<category><![CDATA[Sustainable]]></category>
		<category><![CDATA[sustainable design]]></category>
		<category><![CDATA[transit]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[urban]]></category>
		<category><![CDATA[West Valley]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1891</guid>
		<description><![CDATA[By: Susan Daluddung Deputy City Manager, City of Peoria Transportation planning options for our citizens has to be part of the plan right now for success well into the future. The manner in which we commute should mirror our lives. Whether it&#8217;s by necessity or choice – safe, affordable, reliable and cost-efficient transportation options should be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 5px; border: 0pt none;" src="http://www.valleyforward.org/images/SusanDaluddung.jpg" alt="Susan" width="167" height="210" />By: <strong>Susan Daluddung</strong><br />
Deputy City Manager, City of Peoria</p>
<p>Transportation planning options for our citizens has to be part of the plan right now for success well into the future. The manner in which we commute should mirror our lives. Whether it&#8217;s by necessity or choice – safe, affordable, reliable and cost-efficient transportation options should be at the top of every planner’s priority list. Transportation is an important building block in <strong><a href="http://www.peoriaaz.gov/NewSecondary.aspx?id=22880">Peoria’s sustainability plan</a></strong>.</p>
<p>Bringing additional, and in some cases new, transportation options to the Valley comes down to three rather complex points: public demand, funding and political will. The most challenging of course is funding. Funding sources are scarce and conventional approaches no longer work. Although there are some options at the local level, some could argue that municipalities have trimmed and cut as much as possible and it is the responsibility of the <a href="http://m.whitehouse.gov/sites/default/files/omb/budget/fy2012/assets/transportation.pdf"><strong>federal government</strong></a> to provide additional transit funding and quickly. As for political will, decisions may need to be made today that in many cases may outlast the elected officials’ time in office. And finally,  citizens need to ask for what they want and be part of the process in order to provide their thoughts, opinions, ideas and most importantly their buy-in.</p>
<p><img class="alignright" style="margin: 5px 0px; border: 0pt none;" src="http://www.valleyforward.org/images/SAG.jpg" alt="SAG" width="160" height="166" />Peoria understands that fully integrated transportation is the backbone of a sustainable community and a sustainable economy. The city has been a very willing partner when discussions about transportation are taking place, either local or statewide. As a city, we understand there are additional needs for commuters in the Valley, and we understand that we need to do our part in providing a sustainable community that offers convenient access to housing, employment, schools and entertainment without the need of a car. We even understand that we need to be a partner in transportation projects that may not even be an immediate and direct impact to our community – because someday it will. Our focus has been on growing from suburban to more urban.</p>
<p>Peoria has focused particular attention on activity centers – for example, creating transit nodes, transit-oriented development and mixed-use connectivity in our planning perspective. By creating future transit districts for <a href="http://www.peoriaaz.gov/newsecondary.aspx?id=34550"><strong>multi-modal</strong></a> activity such as buses, trains and bikes for commuters and shoppers, we are creating realistic solutions. At the same time, we know that we live in a desert city and we know that people value single family neighborhoods that provide the type of living famous in the Phoenix area. What we’re saying is, let’s have a sustainable plan that provides options that are thoroughly missing now. Currently there is only one development model to pick from in our West Valley, primarily the residential suburban style. Let’s provide other type of living options, for example, our plan for the <strong><a href="http://peoriasportscomplex.com/">Peoria Sports Complex</a></strong>. We are looking at an infill plan that has mixed-use housing, shopping and activity that you can walk to and participate in. Our thoughts are to build options for the future, so that people want to live here.</p>
<p>It’s a sustainable strategy – part of an overall plan. An example of how Peoria and other West Valley cities are engaging in long term planning is by visiting peer cities such as Salt Lake City, Utah, and evaluating their successful multi-modal transportation system led by <strong><a href="http://www.rideuta.com/mc/?page=AboutUTA">Utah Transit Authority</a></strong>. Leaders and representatives from the Maricopa region recently paid a visit to gather information and understand the benefits of a fully integrated transportation system (bus, light rail and commuter rail). The trip proved to be such a success that another group will travel in June. This trip will drill down further in the complexities of their transportation system and give a bird’s eye view of what it takes to finish the job.</p>
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		<title>DEVELOPMENT RETURNING TO DOWNTOWN TEMPE LIKE SPRING FLOWERS</title>
		<link>http://valleyforward.org/blog/2012/04/development-returning-to-downtown-tempe-like-spring-flowers/</link>
		<comments>http://valleyforward.org/blog/2012/04/development-returning-to-downtown-tempe-like-spring-flowers/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 23:09:10 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Green Building]]></category>
		<category><![CDATA[Livabiilty Communities]]></category>
		<category><![CDATA[Revitalization]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[downtown]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[high rise]]></category>
		<category><![CDATA[redevelopment]]></category>
		<category><![CDATA[Tempe]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1868</guid>
		<description><![CDATA[By: Tempe Mayor Hugh Hallman Back in late 2007/early 2008, the city of Tempe watched as countless developments in the planning stages were shelved. The nation’s economy was not going to support the construction of new buildings. Unless a development was already significantly underway, the project did not get started. Something special is happening in [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left; margin: 5px;" src="http://www.valleyforward.org/images/Hallman.jpg" alt="Tempe Mayor" width="171" height="214" />By: <strong>Tempe Mayor Hugh Hallman</strong></p>
<p>Back in late 2007/early 2008, the city of Tempe watched as countless developments in the planning stages were shelved. The nation’s economy was not going to support the construction of new buildings. Unless a development was already significantly underway, the project did not get started.</p>
<p>Something special is happening in Tempe right now. This spring, the developments that had to be shelved are coming back like flowers that go dormant in the winter. Centerpoint Condominiums opened as <strong><a href="http://west6thtempe.com/">West Sixth</a></strong> last year. That was just the beginning:</p>
<ul>
<li>Sotelo, a former condominium project that stopped construction after the completion of just one of its buildings, is now being finished as apartments.</li>
<li>The Constellation/Lumina/Armory project at Fifth and College has changed hands and is now under construction as The HUB, student housing.</li>
<li>The Farmer Arts District project opened last month as Encore – a senior living community.</li>
</ul>
<p><img style="float: right; margin: 5px;" src="http://www.valleyforward.org/images/HFL3.JPG" alt="HFL" width="277" height="155" />Back in 2008, I said Tempe was poised to be the first Valley city to recover from the economic downturn. The buildings that were empty at that time were seen by critics as huge, looming symbols of our nation’s recession. But as the saying goes, some see crisis as a problem, others as an opportunity. We saw those vacant high-rise buildings as our future for new companies and new growth. The development plans that did not launch would give way to plans that fit the new economy – and that is happening now. After all, land doesn’t go bad and you can’t make more.</p>
<p>Today, <strong><a href="http://www.papagogatewaycenter.com/">Papago Gateway Center</a></strong> is 80 percent leased. <strong><a href="http://www.tempegateway.com/">Tempe Gateway</a></strong> is just over 40 percent leased, and there are several tenants circling the building that should probably hurry and sign because that space could be gone any day. We are nearly out of space for larger companies in the downtown.</p>
<p>Since 2008, we have welcomed <strong><a href="http://www.limelight.com/">Limelight Networks</a></strong>, <strong><a href="http://www.microsoft.com/about/companyinformation/usaoffices/southwest/en/us/tempe.aspx">Microsoft</a></strong>, <strong><a href="http://www.firstsolar.com/">First Solar</a></strong>, <strong><a href="http://bryanuniversity.edu/">Bryan University</a></strong> and many other great companies. There is a reason these companies want to be here. This is the hub of vibrancy. This is where smart people get inspiration. As our economy heals, we continue to see growth in the heart of our city.</p>
<p><a href="http://www.haydenferry.com/"><img style="float: left; margin: 5px;" src="http://www.valleyforward.org/images/HFM.JPG" alt="HFM" width="264" height="176" /><strong>Hayden Ferry Lakeside</strong></a> is at 94-percent occupancy. <strong><a href="http://www.ryancompanies.com/">Ryan Company</a></strong> and <strong><a href="http://www.sunbeltholdings.com/">Sunbelt</a></strong> will break ground on the third Hayden Ferry Lakeside Towner at the end of this year and have the building open the end of the following year, if everything goes according to plan. This is a 10-story, 250,000-square-foot building located at what Urban Land Institute named one of the <strong><a href="http://www.tempe.gov/business/Overview/awards.htm">hottest intersections</a></strong> for development in Arizona.</p>
<p>It’s appropriate that our first high rise of this new development cycle will be located at Hayden Ferry Lakeside, where things began. <a href="http://www.tempe.gov/lake/">Tempe Town Lake</a> was not an immediate success. Its first year being open, it had fewer than 200,000 visitors. Today, that number is in the millions. Some of that is thanks to the world-class events, the boating, and the <strong><a href="http://www.tempe.gov/tca/">Tempe Center for the Arts</a></strong>. Much if it is because Hayden Ferry Lakeside created a sense of place. The development provided people who took ownership of the view outside their windows. Hayden Ferry Lakeside did more than provide our city with millions of dollars in economic impact – it created a destination.</p>
<p>It takes years to design and build new high rises. I encourage developers to step forward. We’re looking for the next pioneering group to create the next landmark development with us. Email us at <a href="mailto:%20business@tempe.gov">business@tempe.gov</a> or call 480 858-2059.</p>
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		<title>EQUIPPING COLLABORATIVE IMPACT</title>
		<link>http://valleyforward.org/blog/2012/03/equipping-collaborative-impact/</link>
		<comments>http://valleyforward.org/blog/2012/03/equipping-collaborative-impact/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 18:41:58 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Audubon]]></category>
		<category><![CDATA[cleanup]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[green up]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[Rio Salado]]></category>
		<category><![CDATA[service projects]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1840</guid>
		<description><![CDATA[By: Iain Hamp Community Affairs Representative, Wells Fargo Recently, Valley Forward Association held its third annual Rio Salado Habitat Green Up volunteer event. Volunteers went out into the Rio Salado Restoration Habitat and picked up trash and debris to help bring out the natural beauty of this resource running through the heart of our community. [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left; margin: 5px;" src="http://www.valleyforward.org/images/iain.jpg" alt="Iain" width="131" height="182" />By: <strong>Iain Hamp</strong><br />
Community Affairs Representative, Wells Fargo</p>
<p>Recently, Valley Forward Association held its third annual <a href="http://www.valleyforward.org/events/94/"><strong>Rio Salado Habitat Green Up</strong></a> volunteer event. Volunteers went out into the Rio Salado Restoration Habitat and picked up trash and debris to help bring out the natural beauty of this resource running through the heart of our community. <a href="http://www.valleyforward.org/GreenUp.jpg"><img style="float: right; margin: 5px;" src="http://www.valleyforward.org/images/GreenUp.jpg" alt="Green Up" width="250" height="188" /></a>It took partnership between the City of Phoenix, City of Tempe, the <a href="http://az.audubon.org/Center_RioSalado.html"><strong>Nina Mason Pulliam Rio Salado Audubon Center</strong></a>, as well as Valley Forward and volunteers from several of its member agencies to make the weekend a success.</p>
<p>Service projects like this are happening more and more frequently throughout the greater Phoenix community. Throughout Arizona there are amazing community leaders everywhere you turn, each doing outstanding work to make a positive impact. Collaborative efforts between various municipalities, for-profit corporations, non-profit agencies, local business, and across all sectors are beginning the hard but necessary work of finding long term sustainable solutions for our community to thrive and prosper together.</p>
<p><a href="http://www.toolbank.org/"><img style="margin: 5px; border: 0pt none; float: left;" src="http://www.valleyforward.org/images/toolbank.jpg" alt="ToolBank" width="200" height="39" /></a>For the last several months I have been focused on creating a stronger foundation, framework and set of resources for these kinds of collaborative service projects, through the formation of a Phoenix affiliate of <a href="http://www.toolbank.org/"><strong>ToolBank USA</strong></a>. A ToolBank in Phoenix would lend a massive inventory of tools (ladders, rakes, power tools and MUCH more) to local charities, schools and churches. Companies with corporate volunteer programs and the charitable organizations they support will no longer have to dedicate funding for tools, and the non-profits can in turn direct those dollars back towards their core mission to the community. A ToolBank can reach out to the numerous charitable organizations it loans tools to and connect service opportunities with those agencies and individuals seeking opportunities to make a positive, lasting impact – and equip everyone involved with the tools necessary to do so.</p>
<p>Events like the Rio Salado Restoration Habitat Green Up, organizations like Valley Forward and Arizona Forward, and initiatives like the creation of a Phoenix Community ToolBank are perfect examples of the impact we can make when we act together as one community towards a common purpose. We can each play a role in encouraging and participating in cross-sector collaborative efforts to increase the livability, sustainability and success of our state.</p>
<p>I hope you’ll join me in committing to do just that – find your own way to take collaborative action, challenge yourself to direct the network of individuals and organizations within your reach towards a commonly shared purpose. I strongly encourage you to post your own ideas for how we can come together to affect collective positive change in the comments section of this blog post.</p>
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		<title>MINDFUL DRIVING</title>
		<link>http://valleyforward.org/blog/2012/02/mindful-driving/</link>
		<comments>http://valleyforward.org/blog/2012/02/mindful-driving/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 17:13:16 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Clean Energy]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[electric vehicle]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[ev]]></category>
		<category><![CDATA[gas prices]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1820</guid>
		<description><![CDATA[By: Steve Krum Director of Global Communications, First Solar, Inc. On the way into work the other morning, the radio was breathlessly reporting on the high price of gas and a looming threat of $5/gallon. Sitting behind the wheel of my EV (electric vehicle), I allowed myself the smallest of smug smiles.  I haven’t bought [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.valleyforward.org/images/SteveKrumBlog.JPG"><img style="margin: 0px 5px; float: left;" src="http://www.valleyforward.org/images/SteveKrumBlog-resized.jpg" alt="Steve Krum" width="213" height="239" /></a>By: <strong>Steve Krum</strong><br />
Director of Global Communications, First Solar, Inc.</p>
<p>On the way into work the other morning, the radio was breathlessly reporting on the high price of gas and a looming threat of $5/gallon. Sitting behind the wheel of my EV (electric vehicle), I allowed myself the smallest of smug smiles.  I haven’t bought a tank of gas since before Christmas, and I’d completely lost touch with stuff like that.</p>
<p>Not that there aren’t other “costs” associated with driving an EV. A full overnight charge in my garage starts me out each day with 100 miles of driving range, half of which is consumed by my commute to work and back. A little more than that if I take the highway – higher speeds, sudden acceleration, running heat or air conditioning all reduce effective range. But by cruising surface streets, accelerating gradually, coasting to maximize regenerative engine braking, and strategically planning my outings, I get by just fine.</p>
<p>These choices affect other behaviors as well.  Searching for direct routes from Point A to Point B, I am rediscovering neighborhoods that one misses when using major arterial streets or the loop. And that leads to a greater appreciation of the local community’s assets.</p>
<div class="wp-caption alignright" style="width: 288px"><a href="http://www.valleyforward.org/images/EVparking.JPG"><img class="    " style="margin-right: 10px; margin-left: 10px; border: 1px solid black;" title="EV Charging Station at Desert Botanical Garden" src="http://www.valleyforward.org/images/EVparking-blog.jpg" alt="EV parking" width="278" height="184" /></a><p class="wp-caption-text">EV Charging Station at Desert Botanical Garden</p></div>
<p>For example, my office is about a mile from the <strong><a href="http://www.dbg.org/">Desert Botanical Garden</a></strong>, which has an EV charging station in their parking lot (P4, right by the entrance gate). Every now and then when I need a top-off charge, I’ll drive over on my lunch break, plug in, and spend the time wandering the paths or at the patio café.</p>
<p>Or take a recent afternoon when I wanted to meet up with friends for a happy hour get-together. My “Point A to Point B” plotting revealed <a href="http://www.elchorro.com/"><strong>El Chorro Lodge</strong></a> on the straight line home. The LEED-certified restaurant – which received a Valley Forward Environmental Excellence Award of Merit for historic preservation in 2010 – just installed four charging stations in their parking lot. It just doesn’t get much better than that!</p>
<p>Taz Loomans recently blogged here on our prevailing <a href="http://valleyforward.org/blog/2011/12/living-large-driving-less/"><strong>petrovore culture</strong></a>, and that got me to thinking about my own situation. Fundamentally, it is an exercise in <em>mindful driving</em>. When you don’t have the luxury of wandering around aimlessly, fulfilling a patriotic duty to consume as much gasoline as possible, you become much more aware of your driving choices. I’m not really logging fewer miles, and I’ve only once been worried about getting stranded miles from home dead in the water.  The point is, I consciously <em>think</em> about where I am going and why I need to drive there.</p>
<p>Look, EVs are not for everybody. Until next generation power storage technology provides greater cruising range, they may not be the most practical means of transportation for an automobile-based community. The <a href="http://www.theevproject.com/downloads/documents/Long%20Range%20EV%20Charging%20Infrastructure%20Plan%20for%20the%20State%20of%20Arizona%20Ver%204.1.pdf"><strong>Arizona EV Project</strong></a> administered locally by <a href="http://www.ecotality.com/"><strong>Ecotality</strong></a> is on a mission to install more public charging stations around town, and a $7,000 federal tax incentive for buying the car was a factor in my decision to join the nascent trend. There may not be a groundswell of EVs taking to the streets in “tipping point” numbers. But it’s a start.</p>
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		<title>“BALANCING” LIMITS POTENTIAL</title>
		<link>http://valleyforward.org/blog/2012/01/balancing-limits-potential/</link>
		<comments>http://valleyforward.org/blog/2012/01/balancing-limits-potential/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:27:28 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Education]]></category>
		<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Green Building]]></category>
		<category><![CDATA[Livabiilty Communities]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Revitalization]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[economic development]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[equity]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1797</guid>
		<description><![CDATA[By: Mick Dalrymple ASU Global Institute of Sustainability ASU Energize Phoenix Project Manager We are never going to get to where we need to be by “focusing on the balance between economic development and environmental quality.” Many organizations, including Valley Forward, use some variation of this statement when discussing their mission. It’s time to evolve [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left; margin: 5px;" src="http://www.valleyforward.org/images/Mick.jpg" alt="Mick" width="150" height="187" />By: <strong>Mick Dalrymple</strong><br />
ASU Global Institute of Sustainability<br />
ASU Energize Phoenix Project Manager</p>
<p>We are never going to get to where we need to be by “focusing on the balance between economic development and environmental quality.” Many organizations, including Valley Forward, use some variation of this statement when discussing their mission. It’s time to evolve toward a new approach that can truly achieve sustainability: Alignment.</p>
<p>Historically, we have viewed there to be a trade-off between economic development and environmental protection. This mindset resulted from the pursuit of industrialization methods that exploited and degraded the environment as a means to drive growth. What we know now is that the real means to sustainable economic growth is to align economic activities with the natural environment.</p>
<p>As an analogy, think of the power harnessed in body surfing purely by aligning the body with a wave and letting nature overwhelmingly do the work. Now correlate that to the effort to harness wave energy for economic use, or, closer to home, to harness our abundant sunshine to build solar infrastructure and an industry base of solar manufacturing. A local solar economy cleans our air, keeps and grows money in the local economy, as well as enhances our national security. Think alone of the money diverted from buying imported fuel and, instead, injected into local labor. Then think of money earned from exporting solar components. The benefits multiply down the economic and environmental chain.</p>
<p>When we design our economic activity to align with nature, we create an output greater than the sum of our inputs. Consider the <a href="http://www.cof.orst.edu/cof/wse/faculty/li/"><strong>Oregon State University associate professor</strong></a> who observed mollusks successfully clinging to rocks while waves crashed against them. His team reverse-engineered their “glue” and developed a soy polymer-based version. Columbia Forest Products used it to replace formaldehyde adhesives in their wood products and became a supporter of public policies to phase out cancer-causing formaldehyde from wood products. Economic win. Environmental win. Health win.</p>
<p>The other day, the innovative beauty of the new <a href="http://asunews.asu.edu/20110802_NRG_ASU_PowerParasol"><strong>Power Parasols</strong></a> in the parking lot of Sun Devil Stadium stunned me. They generate power, create shade for parking and for outdoor events, and provide for advertising revenue &#8211; all in what was an unbearably hot and ugly asphalt parking lot. Imagine the potential if we were to create a comprehensive plan (which could include Power Parasols as one of many strategies) to tackle the <strong><a href="http://www.tandfonline.com/doi/abs/10.1080/01944360903433113">Urban Heat Island</a></strong> effect in downtown Phoenix: 1) reduced energy consumption for cooling, 2) a walkable downtown on summer nights, 3) local construction and retrofit jobs, 4) increased tourism, 5) iconic art, 7) a longer outdoor event season, 6) possibly increased rainfall downtown, and 7) reduced heat-related health problems… which brings up the third leg of sustainability: Equity.</p>
<p>Equity, or social justice, is usually the most short-changed component in sustainability conversations. But prosperity is not sustainable if it is not distributed and if the costs of human neglect pull down society. Our current economic system has resulted in our poorest citizens living in land left the most polluted by our prior industrialization era. We have grown our prison industry by leaps and bounds while (and possibly partly because) our education system stagnates and declines. Meanwhile, low-income home energy upgrades, among those offered through the <a href="http://www.energizephx.com/"><strong>Energize Phoenix</strong></a> program and city weatherization programs, reduce the monthly overhead of families while also reducing climate change emissions and reducing the need for costly new power plants. Win, win, win.</p>
<p>A sustainable economy is much like eating right, exercise and preventative medicine. It is much simpler, efficient and fulfilling than treating the symptoms of behavior that is not aligned with natural processes. So, it’s time to start re-thinking mission statements. How about “focusing on leveraging superior environmental quality for sustainable and equitable economic prosperity?”</p>
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		<title>TO SURVIVE AND PROSPER</title>
		<link>http://valleyforward.org/blog/2012/01/to-survive-and-prosper/</link>
		<comments>http://valleyforward.org/blog/2012/01/to-survive-and-prosper/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:15:03 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Revitalization]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Andrew Ross]]></category>
		<category><![CDATA[bird on fire]]></category>
		<category><![CDATA[bottom up]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[gardens]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1793</guid>
		<description><![CDATA[By: George B. Brooks, Jr. Ph.D. Owner, NxT Horizon Group There is a problem with “sustainability.” It seems everyone has a different definition or is unsure of the meaning of it, so there are widely different expectations of what the pathways and outcomes should be. Let me explain what I am talking about. I recently had [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 5px; float: left;" src="http://www.valleyforward.org/images/gbrooks1.jpg" alt="George Brooks" width="155" height="225" />By: <strong>George B. Brooks, Jr. Ph.D.</strong><br />
Owner, NxT Horizon Group</p>
<p>There is a problem with “sustainability.” It seems everyone has a different definition or is unsure of the meaning of it, so there are widely different expectations of what the pathways and outcomes should be. Let me explain what I am talking about.</p>
<p>I recently had the pleasure of joining former Phoenix Mayor and former Arizona Attorney General Terry Goddard, Architect Taz Loomans (see previous <a href="http://valleyforward.org/blog/2011/12/living-large-driving-less/"><strong>blog</strong></a>), New York University Professor Andrew Ross and a number of other great people on a panel for the State of Sustainability in Metro Phoenix Arizona Forum at the George Washington Carver Museum and Cultural Center. Presented by the <a href="http://downtownvoices.org/"><strong>Downtown Voices Coalition</strong></a>, the focus of this standing room only event was to discuss the current state of sustainability in Phoenix using Ross’ book “Bird on Fire: Lessons from the World’s Least Sustainable City” as the catalyst.</p>
<p>To say the least it was a great evening and something very important happened there. In reading the media reviews of the forum and also interviewing some of the participants in preparing an article for my own magazine NxT Horizon, I saw a trend develop.  There was an almost universal desire for what the writer J. Seth Anderson called “a holistic, grassroots approach to sustainability, which includes personal initiative and responsibility.” In my interviews everyone I talked to wanted a “takeaway skill.” Something they could take home to help them to leverage sustainability to bring value to their families, now without waiting for governments or leaders to say yes or provide the money. These comments closely echoed the words of Michael Pops who during the event’s question and answer session stated, paraphrasing here, that while we speak of solar panels and light rail, in South Phoenix where both he and I live, communities are being poisoned and elders can’t get a break on a water bill. In summary, people want “bottom up” sustainability.</p>
<p>The results of the evening confirm something I have been seeing for years and spoke of in an earlier Valley Forward blog “<a href="http://valleyforward.org/blog/2010/03/grandmas-green/"><strong>Grandma’s Green</strong></a>,” in NxT Horizon magazine and in other locations. If we wish sustainability to be sustainable, it needs to be useful and aligned to the needs of the people. The first challenge in doing this however, is as stated above, to get a workable definition.</p>
<p>To me, sustainability means what it always has, the ability to last. Better yet, when looking at it from the context of “Bird on Fire,” it means, “to survive and prosper for the short and long term.” Using these words though stark, gives the concept a very different context does it not? It gives real weight to Michael Pops’ comments and allows one to see why so many are concerned with the subject. It explains and clarifies the real “why” of our actions as we seek solutions. Imagine how many feathers Ross would have ruffled if he had used this definition in his title. Say, “Bird on Fire: Lessons from the World’s City Least Able to Survive and Prosper.”</p>
<p>When you look at sustainability from this perspective, all the definitions we have heard for the term now describe the processes we can use to achieve it. The one I like best comes from the Board of Trustees for Sustainability at Arizona State University, “Promoting human prosperity and well-being for all, while protecting and enhancing the earth’s life support systems.”  So doing a small rewrite, sustainability (the ability to survive and prosper) can be achieved by promoting human prosperity and well-being for all, while protecting and enhancing the environment.</p>
<p>The cool thing about this concept is that it really is nothing new. Our grandparents and great grandparents used it back during the Great Depression. George Washington Carver used it when he helped sharecroppers in the South to recover by growing soil enhancing crops like peanuts, soybeans and sweet potatoes and then innovating hundreds of new products from them. They all harnessed and most importantly enhanced their local social, environmental and economic resources to create value for their families or people. This is the kind of “bottom up” takeaway the participants at the downtown forum were looking for. It is why when the question was asked, “How many of the nearly 400 people present have a garden,” nearly all hands went up. Now as we near the end of the Great Recession we have come full circle. Once again people are looking for “grass roots” ways to survive and prosper. All we need to do is teach them.</p>
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		<title>LIVING LARGE DRIVING LESS</title>
		<link>http://valleyforward.org/blog/2011/12/living-large-driving-less/</link>
		<comments>http://valleyforward.org/blog/2011/12/living-large-driving-less/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 17:16:20 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Environmental Stewardship]]></category>
		<category><![CDATA[Transportation/Air]]></category>
		<category><![CDATA[alternative transportation]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[electric vehicles]]></category>
		<category><![CDATA[livability]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[transit system]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1740</guid>
		<description><![CDATA[By: Taz Loomans Principal, Blooming Rock Development How car-dependent is your city? That is a question that is being asked more and more nationwide. I recently read an article in Sierra Magazine (a magazine put out by the Sierra Club) by Tom Vanderbilt called “Living Large Driving Less,” which talks about the national trends that [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left; margin: 5px; border: 0px initial initial;" src="http://www.valleyforward.org/images/taz.jpg" alt="TAZ" width="250" height="188" />By: <strong>Taz Loomans</strong><br />
 Principal, Blooming Rock Development</p>
<p>How car-dependent is your city? That is a question that is being asked more and more nationwide. I recently read an article in <strong><a href="http://www.sierraclub.org/sierra/">Sierra Magazine</a></strong> (a magazine put out by the Sierra Club) by Tom Vanderbilt called “<strong><a href="http://www.sierraclub.org/sierra/201107/living-large-driving-less.aspx">Living Large Driving Less</a>,</strong>” which talks about the national trends that are happening regarding transportation in cities.</p>
<p>Vanderbilt points out that between 1969 and 2001, the number of vehicle miles traveled increased more than 150 percent. And he noted that obesity rates began to spike upwards at the same time as vehicle miles traveled. This meant that kids were no longer walking to school, people were no longer walking to the grocery store and fewer and fewer people were taking transit to work.</p>
<p>Just recently, though, in 2007, the total number of vehicle miles traveled dropped for the first time since 1980. Plus, even the federal government seemed to change gears (no pun intended) on whether our driving culture is ultimately good for our communities. Secretary of Transportation Ray LaHood recently said livability means, &#8220;being able to take your kids to school, go to work, see a doctor, drop by the grocery or post office, go out to dinner and a movie, and play with your kids at the park – all without having to get in your car.”</p>
<p>But many recoiled at this notion and asked what business the federal government had in defining livability in the first place and that everyone can choose what it means for themselves. But Vanderbilt points out that a great deal of people don’t have a choice at all. Many of our cities, and Phoenix is one of the worst offenders, are designed so that people have to get around in a car. “We have created a vehicle monoculture”, cries Vanderbilt.</p>
<p>But what are some solutions to our “petrovore” lifestyle? Vanderbilt names a few:</p>
<p><strong>Smart Growth:</strong> Shaping future growth so that cars are accessories and not necessities.</p>
<p><strong>Complete Streets:</strong> Designing and building roads that are not only made safe for, but made attractive to, pedestrians, cyclists and public-transit patrons.</p>
<p><strong>Pedalers and Pedestrians:</strong> Installing bike and pedestrian-friendly infrastructure.</p>
<p><strong>High-Speed Rail:</strong> Energy efficient substitutes for personal vehicle or short-haul jet trips between cities.</p>
<p><strong>Local Transit Systems: </strong>Light Rail systems, Bus Rapid Transit, Street Cars, Traditional buses.</p>
<p><strong>Incentives &amp; Fees: </strong>Tax breaks and rebates for high-mpg cars, taxes based on annual miles driven, higher tolls on crowded roadways and at in-demand parking meters, pay-as-you-drive insurance pricing, oil security fee to be levied per barrel or at the fuel pump.</p>
<p>Except for the last solution proposed by Vanderbilt, which would take a radical political shift for Arizona, all the other five solutions are very doable here in Phoenix and some are already happening. Smart growth is being encouraged by an emerging transit-oriented development mind-set. Complete streets have made it into many local jurisdictions’ zoning ordinances. Bike- and pedestrian-friendly infrastructure is finally making its way into Phoenix proper, following cities like Tempe and Scottsdale that have taken a lead in that department previously. And the advent of the Light Rail system has been a catalyst not only for the way people get around, but the way people think here in the Valley.</p>
<p>Vanderbilt’s article shows that cities all over the country are racing hard to become more livable, less car-dependent and more economically viable. Where are we in the race? Is Phoenix going to be caught sleeping at the wheel or are we going to wake up and press the metal to the pedal (bike pedal, that is)?</p>
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		<title>SUSTAINABILITY AS A LIFE STRATEGY</title>
		<link>http://valleyforward.org/blog/2011/11/sustainability-as-a-life-strategy/</link>
		<comments>http://valleyforward.org/blog/2011/11/sustainability-as-a-life-strategy/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 19:20:37 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1735</guid>
		<description><![CDATA[By: Craig Hughes CEO and Founder, Total Transit I was originally going to entitle this post “Sustainability as a Business Strategy”. The last time I posted I talked about the ROI of sustainable practices and this time I wanted to expand that further and describe how sustainability can have more than an ROI, it can [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Hughes" src="http://www.valleyforward.org/images/chughes1.jpg" alt="Craig" width="206" height="220" />By: <strong>Craig Hughes</strong><br />
 CEO and Founder, Total Transit</p>
<p>I was originally going to entitle this post “Sustainability as a Business Strategy”. The last time I posted I talked about the ROI of sustainable practices and this time I wanted to expand that further and describe how sustainability can have more than an ROI, it can actually give you control over a part of your business that you currently have no control over. We all know that our profit comes from sales minus expenses. The marketplace determines how much you can price your goods at and the suppliers determine how much you have to pay for your cost of goods. We lease taxis through our Discount Cab division. Our drivers pay us a lease and they pay for fuel and the remainder is what they net. We used to only have control of our internal cost of goods, but when we transitioned to the Prius (we have purchased more than 500), we suddenly could reduce a cost item to our drivers that we couldn’t previously couldn’t. We cut our drivers fuel expense of $60 per day by more than 2/3rds. We split these savings with the drivers allowing both parties to make more money without raising prices to our customers. So this is the story I was going to elaborate on, but the more I thought about it, I could see where the use of sustainable practices applies across many areas of our lives.</p>
<p>An area that immediately comes to mind is nutrition. My daughter Danielle is a <a href="http://www.nutriciousness.com/">nutrition consultant</a> so I get to hear quite a bit about eating the right foods during the right times of the year for the part of the world you live in and how this is better for you and the planet. Here all some of her thoughts on the subject:</p>
<p>“Produce starts to lose its nutrition when it is harvested, so I love going to <a href="http://localfoods.about.com/od/findlocalfoodsbystate/tp/arizonaguide.htm">local farmer&#8217;s  markets</a> to buy food right from the farmer, knowing that it was picked that morning, or the day before. Not only does it taste better and have more nutrients than non-local choices, but I also like to support the local economy, and I feel better about eating something that has been grown within 100 miles of my home rather than eating something that has been shipped in from Brazil or China, or even another state. Also, farmer&#8217;s markets only sell what is in season, and <a href="http://www.amazon.com/3-Season-Diet-Nature-Intended-Cravings/dp/0609805436">eating with the seasons</a> allows for better health since nature knows what to provide for us as the year goes on (For example, citrus is in season here in the winter time as the weather gets colder, and all of the vitamins and nutritional benefits that fresh citrus provide will naturally build our immune system to <a href="http://www.farmersalmanac.com/health/2010/12/13/eat-citrus-for-health/">block colds</a> and sicknesses that come with the season). If you do not have time to go to a farmer&#8217;s market, most grocery stores have a local section or local produce available. You can also <a href="http://www.phoenixpermaculture.org/">grow your own</a> herbs, fruits, and vegetables at home, gaining the satisfaction of eating something that you cared for throughout a season, and homegrown food tastes amazing. Conventional produce tends to lack in flavor due to mass-production, pesticides, and depletion of nutrients in the soil, so as a culture, we have steered away from fruits and vegetables. However, I encourage you to try something new at a farmer&#8217;s market or grow it yourself, and you might be surprised at the great taste, and a sudden boost in your immune system and energy to boot!”</p>
<p>So, like our Prius model, there is a little more investment in time and money up front; however, this investment will pay you back over the long run in more energy, better health and an alignment with the earth and its seasons that is often missing from our modern artificial lifestyle. So often I see sustainable practices simply require us to live more like we lived on this earth for centuries before we were able to fly in fresh fruit from halfway around the world just because we can. Simplifying our daily lives can pay us huge dividends.</p>
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		<title>RECYCLING IS A SUSTAINABLE PRACTICE EVERYONE SHOULD EMBRACE</title>
		<link>http://valleyforward.org/blog/2011/10/recycling-is-a-sustainable-practice-everyone-should-embrace/</link>
		<comments>http://valleyforward.org/blog/2011/10/recycling-is-a-sustainable-practice-everyone-should-embrace/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 21:36:15 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1704</guid>
		<description><![CDATA[By: Janette Coates Communications Manager, Waste Management When you recycle the products you use every day, like cardboard boxes, milk jugs, water bottles and soda cans, you give new life to items that used to be thrown away, saving energy and helping lower greenhouse gas emissions in the process. By participating in your community’s recycling [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Coates" src="http://www.valleyforward.org/images/Janette Coates.jpg" alt="Janette" width="171" height="189" />By: <strong>Janette Coates</strong><br />
 Communications Manager, Waste Management</p>
<p>When you recycle the products you use every day, like cardboard boxes, milk jugs, water bottles and soda cans, you give new life to items that used to be thrown away, saving energy and helping lower greenhouse gas emissions in the process. By participating in your community’s recycling program, together we all make the best use of our planet’s natural resources.</p>
<p>Single-stream recycling programs have made it easier on all of us to recycle. Advanced sorting technologies allow us to place all recyclable items together in one container. Whether your community has a curbside program or a drop-off collection site, recycling is the right thing to do for our environment. Being a “green” resident helps us create a brighter and more sustainable future for our current generation and those to come.</p>
<p>As North  America’s largest recycler, Waste Management extracts the maximum value from the waste stream by diverting recycling materials from the landfill. Recycling is a key component of our business and educating the community on the benefits of recycling is an important responsibility as a leading provider of environmental solutions.</p>
<p>Locally, <a href="http://wmofarizona.com/recycle.asp">Waste Management</a> operates the Arizona Community Ecocenter, a state-of-the art recycling facility in the City of Surprise. The Ecocenter, also known as a Material Recovery Facility or “MRF”, is where recyclable materials are sorted and baled before being sent to new end-users. Capable of processing up to 500 tons of recyclables per day from residential and commercial sources, the $20M facility opened in January 2011. The building also obtained USGBC LEED Silver Certification.</p>
<p>The Arizona Community Ecocenter utilizes a state-of-the-art recycling sorting system, employing more than 10 different methods to sort recyclable materials. The use of four optical sorting machines in one facility creates a more accurate sorting for large quantities of materials, and workers are engaged in the quality control process.</p>
<p>The facility features an Environmental  Education Center offering tours to promote recycling and highlight the single stream products, which are sorted, separated and sold to reuse markets. Television screens show live video from cameras inside the Ecocenter that zoom in on the machinery and sorting process. Visitors get an up-close look at the process without ever stepping foot on the processing floor. Display cases showcase the types of materials that the machinery can process. A large mural also highlights credits achieved through LEED design and construction.</p>
<p>Tours of the Arizona Community Ecocenter recycling facility can be scheduled by contacting <a href="mailto:AZCommunityEcocenter@wm.com">AZCommunityEcocenter@wm.com</a> or 602.328.5897.</p>
<p>Waste Management of Arizona is actively contributing to the sustainability of our region though the innovative recycling process at the Arizona Community Ecocenter to ensure materials that would normally end up in a landfill are recovered from the waste stream, recycled and sent back into the community where they can be reused. <a href="http://www.thinkgreen.com/">Think Green</a>.</p>
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		<title>DEAR FUTURE ELECTED OFFICIAL</title>
		<link>http://valleyforward.org/blog/2011/10/dear-future-elected-official/</link>
		<comments>http://valleyforward.org/blog/2011/10/dear-future-elected-official/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:12:42 +0000</pubDate>
		<dc:creator>Valley Forward Association</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://valleyforward.org/blog/?p=1696</guid>
		<description><![CDATA[By: Colin G. Tetreault Faculty Associate &#38; Master of Arts, Sustainability Arizona State University &#124; School of Sustainability Dear, Future Elected Official, First and foremost, congratulations. You made it. Take a moment to pat yourself on the back. Your skills, background, and acumen have demonstrated your capacity to make positive change. The citizens of (insert [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="T" src="http://www.valleyforward.org/images/ctetrault.jpg" alt="Colin" width="159" height="177" />By: <strong>Colin G. Tetreault</strong><br />
 Faculty Associate &amp; Master of Arts, Sustainability<br />
 Arizona State University | School of Sustainability</p>
<p>Dear, Future Elected Official,</p>
<p>First and foremost, congratulations. You made it. Take a moment to pat yourself on the back. Your skills, background, and acumen have demonstrated your capacity to make positive change. The citizens of (insert your city/Arizona), look forward to your service. Now, let’s get to work.</p>
<p>You have no small task ahead of you. I know you’re aware – that’s why you ran for office, isn’t it? – that there are pervasive concerns that affect our city/state. Just for posterity, let’s recap some of the issues that we will have no doubt addressed several years from now:</p>
<ul>
<li>Nascent alternative energy blossoming into a robust opportunity for economic development and energy security;</li>
<li>Advancing a sustainable and equitably priced system of water use and availability;</li>
<li>Redefining what “growth” is in (City/Arizona) to provide for a habitable environment with a vibrant and active culture;</li>
<li>Preserving our stunning open spaces and parks while making us a leader in environmental tourism;</li>
<li>Promoting integrated transportation systems that simultaneously foster economic opportunity, while lessening our environmental impact.</li>
</ul>
<p>We thank you for agreeing to champion – indefatigably, no doubt – our city’s/state’s issues. Your tireless commitment to public service and the greater good will not go unnoticed.</p>
<p>Fret not; you have an entire team at the ready. (Insert City/Arizona) brings you a robust group of individuals, <a href="http://www.azbas.net/">businesses</a>,  <a href="http://www.valleyforward.org/about/78/">organizations</a>, and <a href="http://www.azregents.edu/universities/default.aspx">educational systems</a> that are standing by to be your partners in bringing a better tomorrow to fruition.  There are stakeholders, who can act as honest brokers of information, that can partner with you in advancing our shared vision.</p>
<p>With the above, we truly believe that you will be able to forge the bonds and alliances that will transcend the political milieu and find a common ground that will benefit all of us.  We look forward to not only your strong leadership, but your proactive engagement and specific involvement of us in the process of making (insert city/Arizona) better.</p>
<p>That’s where we stand at the ready; involvement. Leverage that collective capital that is embodied in your constituency. I think that you will be amazed at what we have to offer. As we sincerely want your leadership, we hope that you will equally inspire us to be the agents of our own positive change.</p>
<p>Sincerely,</p>
<p>Your Constituency</p>
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