• FAILURE TO COMMUNICATE: A PERSPECTIVE ON THE CLEAN ENERGY MESSAGE

    BY: Jeffrey Luth President, LuthCommunications The Salt River Project recently conducted a survey to gauge customers’ attitudes about both renewable and traditional energy generation. Respondents exhibited highly favorable feelings towards solar, wind and hydro-electric resources, and highly unfavorable feelings toward coal and nuclear resources. There was strong agreement among survey participants that Arizona should start [...]

  • IS ARIZONA THE NEXT SOLAR CAPITOL OF THE WORLD?

    By: Lori Singleton Manager of Sustainability Initiatives & Technologies, SRP It seems like every day there is another article or announcement about the solar industry.  As well, more and more consumers and businesses are looking into solar alternatives. And with 320 days of sunshine per year, you’d think Arizona was on the verge of becoming [...]

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